SiriusXM signs new multi-year agreement with Alex Cooper, the world's leading female podcaster. "Call Her Daddy" finds a new home.
SiriusXM (NASDAQ: SIRI) has announced a new multi-year agreement with Alex Cooper, the host and executive producer of the successful podcast "Call Her Daddy." The agreement includes plans for exclusive content with SiriusXM, starting in 2025. SiriusXM will have exclusive advertising and distribution rights for "Call Her Daddy" and Unwell's lineup of shows. Alex Cooper expressed her excitement about the partnership, emphasizing her commitment to providing the best experience for her audience. Scott Greenstein, President and Chief Content Officer at SiriusXM, highlighted the strong alignment between Cooper's content and SiriusXM's offerings.
The agreement also grants SiriusXM Media exclusive global ad sales rights to the video and audio editions of "Call Her Daddy" and Unwell Network's current and future shows. The SiriusXM Podcast Network, which reaches a large portion of podcast listeners in the US each month, will be able to offer advertisers access to these popular podcasts.
"Call Her Daddy" has gained a massive following since its launch in 2018, consistently ranking as one of the most-listened-to podcasts worldwide. Alex Cooper has been hailed as "arguably the most successful woman in podcasting" by TIME Magazine. The podcast has attracted millions of listeners per episode and has been recognized as the number one podcast for women on Spotify globally.
The agreement with SiriusXM comes as Alex Cooper continues to expand her media ventures, including the launch of the media company Trending and its subsidiary Unwell Audio Network, LLC. Unwell Network has signed top creators and influencers to collaborate with Cooper on various multiplatform concepts and projects.
Unwell Network joins other prestigious podcasts and media companies exclusively represented by SiriusXM Media, expanding the variety of content available to listeners. The text also mentions the central role of podcasts in the new SiriusXM app, which offers features such as transcription, playback speed adjustment, and key moment markers.
