Daily Morning News

Would it be possible to have alcohol delivered to your home through apps like Swiggy, BigBasket, Zomato, and Blinkit in the near future?

States such as New Delhi, Karnataka, Haryana, Punjab, Tamil Nadu, Goa, and Kerala are conducting pilot projects, according to a report.

Platforms such as Swiggy, BigBasket, and Zomato may soon start delivering liquor, beginning with low-alcohol beverages like beer, wine, and liqueurs. States like New Delhi, Karnataka, Haryana, Punjab, Tamil Nadu, Goa, and Kerala are considering pilot projects for this, as reported by the Economic Times, citing industry executives. Authorities are weighing the pros and cons of this move, according to the executives. Currently, alcohol home delivery is permitted in Odisha and West Bengal.

One executive mentioned in the report that this step aims to serve the growing expat population in larger cities, evolving consumer preferences that view moderate-alcohol beverages as recreational drinks to have with meals, and women and senior citizens who have expressed dissatisfaction with the traditional liquor purchasing experience.