Tata Motors introduces Indias first SUV Coupe redefining the mid SUV category with the Tata Curvv
Tata Motors is introducing India's first SUV Coupe, the Tata Curvv, which aims to redefine the mid-SUV category. The new Curvv model will be available in multiple powertrains, including petrol, diesel, and electric options, catering to various customer preferences. It promises spirited performance, uncompromised safety, class-leading space and comfort, futuristic technologies, segment-first features, advanced infotainment, and rich connectivity.
The Tata Curvv, both in ICE and EV versions, represents a new era in SUV design. It combines the toughness and practicality of an SUV with the elegance and sporty silhouette of a coupe. The launch date for the all-new Curvv is set for 7th August, with the EV version debuting first, followed by the ICE counterpart.
Commenting on the unveiling, Mr. Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles Ltd. and Tata Passenger Electric Mobility Ltd., emphasized the company's legacy of pioneering the Indian SUV market and disrupting the category with innovative designs. He highlighted the Curvv as a disruptive and democratic design, introducing the SUV Coupe body style in the premium categories, offering best-in-segment performance and never-before-seen practicality.
The Curvv features a stunning SUV coupé body style with a strong aerodynamic theme and raised ride height, tough cladding, dynamic proportions, and a sharply sloping roofline. These design elements contribute to its balanced stance and efficient wind resistance. The SUV coupé will debut in two new color shades: Virtual Sunrise in the Curvv EV and Gold Essence in the Curvv ICE.
The interior of the Curvv is designed to combine the functionalities of an SUV with spacious and uncluttered cabin space while integrating best-in-class technologies and a smart color palette. The panoramic glass roof floods the cabin with natural light, creating a sense of space and freedom. The boot space has also been reconfigured to provide increased and accessible storage.
With powerful engine options in petrol, diesel, and electric variants, the Curvv promises a unique and sporty driving experience. It offers advanced infotainment, large screens, connected car technology, and a range of smart safety features, meeting the strictest safety norms with a variety of active and passive safety features.
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